Our Core Values

The core values below are fundamental beliefs that the NAB need in order to fulfill the mission and achieve it’s vision. They dictate the type of behavior and organisational culture that the NAB employees need to live up during their fulfillment of the mission.

• Integrity

We uphold open and honest communication, conduct ourselves in a trustworthy manner as well as ensuring that our actions match our values and principles on a day-to-day basis.

• Accountability

We pride ourselves in being good stewards of all the resources that we have been entrusted with. We assume full ownership and responsibility of all our actions and always behave in an open and transparent manner towards our internal and external stakeholders.

• Pro-activeness

We stay abreast with the latest developments in our field and are continuously on the outlook to making positive contributions to our vibrant industry. We employ state of the art marketing mechanisms and effectively serve the interest of our stakeholders.

• Inclusivity

We believe in fostering a culture that values diversity and ensures that all voices are heard and respected, creating an environment where everyone can thrive and contribute meaningfully.

• Agility

We believe in adaptability and responsiveness to changes in the environment we operate in while maintaining the ability to achieve optimal outcomes.

• Sustainability

We commit to practices that ensure long term growth balancing economic, social and environmental considerations for positive impact on the community and future generation.

• Innovation

We believe in creative thinking and continuous improvement to develop new solutions, processes and services that enhance our effectiveness and deliver value to our stakeholders.